Project: Fresh Product Overhaul
Photographers: https://graydonherriott.com/
Product Retouching: https://www.daveherr.com/
Product Retouching: https://www.daveherr.com/
Brief: This is a library of content that can be used to bring fresh to life across all channels and touch points. The evergreen content is designed to reflect the brand voice & image, aligned with the brand platform. This will equip markets with an always-on content library to be strategically leveraged at any time throughout the year alongside key campaigns moments, both in-store and online. All assets are shot as individual products, including different angles and textures, to give markets the opportunity to utilize the individual assets to compose their own shots.s
